Invest in an Axe Throwing Business
The Business of Axe Throwing
Axe throwing has become a popular activity in major cities. Perhaps it’s bolstered by all of the norseman and viking content around these days. Perhaps it’s successful because experiential marketing and enjoying experiences are important to people these days. Perhaps it’s become a go-to option for first dates and meetups from modern day dating and meetup apps. Would you have guessed that the highest volume of internet searches for ‘Axe Throwing’ are coming from New Hampshire? I wonder if that demand is being met…
Interest in axe throwing based on Google searches in 2024.
Axe Throwing Franchise
Bad Axe is a chain of axe throwing bars with locations in Canada and the US. The list of locations as of December 2024 is below - Should someone tell them about New Hampshire?
Bad Axe locations as of December 2024
Bad Axe hosts axe throwing leagues at their locations, which no doubt helps steady revenue come through the door.
Interestingly enough, one of the top related search phrases is ‘Pete Hegseth Axe Throwing.’ Fox and Friends host Pete Hegseth was tasked with throwing an axe at a bullseye, and missed the board entirely. His axe sailed over the target and into a drummer on the other side. Luckily the drummer was okay, and Pete saved his axe. Let us acknowledge this brilliant display of a key risk in running an axe throwing business - personal injury.
Pete Hegseth throws an axe and accidentally hits a drummer.
Types of Axe Throwing Businesses
There are axe throwing bars. There are outdoor axe throwing ranges. There are high tech axe throwing centers.
Axe Escape Austin uses projector technology to expand axe throwing games available.
Axe Escape in Austin is an example of a high tech axe throwing experience. Guests can choose from games like Duck Hunt and Tic Tac Toe, and a projector illuminates the axe throwing zone with the game grid. Up to 6 people per land pay $25-40 each depending on if they book for an hour, hour and a half, or two hours. The axe throwing club closes at 10-11pm, and there is a second location in San Antonio. Students get 20% off during the week.
Mobile Axe Throwing Trailers
Axeplosion operates two brick and mortar axe throwing locations in the Chicago suburbs, but can add axe throwing to any party with their mobile axe throwing trailer. They require a 2 hour minimum and charge $300 an hour. Low overhead, guaranteed $600 per event, and managing a flexible schedule - nice perks of this approach! One might wonder whether the brick and mortar locations were first, which would help build a brand name before launching a mobile unit. I imagine consumers are more willing to trust an axe throwing business with 2 locations more than a guy with some hay in a trailer…